Bollywood star Akshay Kumar, Chiranjeevi back COVID-19 awareness drive

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Akshay Kumar Image Credit: GN Archives

Bollywood actor Akshay Kumar along with filmstars from different regions in India have come together to be part of a social campaign to create awareness about COVID-19 appropriate behaviour, the importance of vaccination and more.

The campaign is titled ‘Corona Ko Harana Hai’ [We need to defeat Corona]. Telugu icon Chiranjeevi, Tamil star Arya, and Kannada star Punit Rajkumar are also part of the campaign.

The campaign was launched in Punjabi, Marathi and Hindi by The Federation of Indian Chambers of Commerce &Industry (FICCI).

Sanjay Gupta, Chairperson of the FICCI Media and Entertainment Committee, said: “Thanks to the heroic efforts of our healthcare workers and various NGOs, we are at a point where it’s beginning to feel like the tide is turning. But we must remain vigilant to protect ourselves, our familie s and our communities from the continued spread of the virus. This is a crucial period to scale vaccinations and implement an effective preventive programme to ensure that we are prepared for the future and minimise the impact of the virus on lives and livelihoods.”

“It’s incumbent on us to come together to inform and provide specific education through effective communication strategy to all Indians and enable everyone to adopt Covid-appropriate behaviour,” Gupta added.